Hollywood agents, casting directors, and even corporate executives are constantly relying on the Internet for instant access to color digital photos. This revolutionary marketing process requires a photographer who has not only mastered the new technology but is also able to infuse their work with the age-old creative artistry which illuminates both the client’s outer appearance as well as their inner essence.
Actors are especially aware that color digital headshots are electronic calling cards; the first impression that rouses the interest of a potential employer before an actual meeting or audition. Hence the need for a savvy photographer who can simultaneously convey the subject’s physical appearance and confidence, plus those all-important expressions and quirks which distinguish one face from scores of others.
The open Hollywood secret is that whenever an actor’s magnetism can be captured in a headshot it will generally translate favorably to stage or screen. And the role of a good photographer is to quietly catch their subject’s charisma in a relaxed moment of animation that reveals their individual attitude and likeableness. Since no two personalities or viewpoints are identical, close attention to even the minutest details of lighting, background, attire and makeup is mandatory.
Social media continues to be a powerful tool in both the work and social force. Whether it is a new profile photo for Facebook, Twitter or Instagram, quality always stands out. Online dating has become a mainstream option for people of all ages so why not show your best possible self in a comfortable setting with flattering lighting that captures your best physical features. It’s a great way to mix quality curated photos with those casual cell phone shots to achieve the perfect blend of fun and frolic.
These days both corporate and creative types need a professional business shot whether for online purposes, business newsletters, cards or flyers. Gone are the days that a back yard selfie will suffice for platforms like LinkedIn or the company website. It has now become essential to have a quality professionally photographed image that best captures your branding and marketing objective. Better to put fourth your most successful image giving the impression that you ready, willing, and able for the job. Take ownership with a confident yet accessible attitude and consider your headshot to be that all important handshake which proceeds a first meeting.